You get the full PLF training program and portal that takes you through all the strategies and tactics that have driven over a BILLION dollars in launches by our students.
PLF includes nine modules that walk you through creating your first launch… and then growing your launches from there. You get a targeted timeline and checklists to help keep you on track, module by module.
You also get to see complete launch videos and scripts from launches in various markets, with full breakdowns by me. In other words, we took some of the launches by our students and (with their permission) I went through them to analyze what they did well and what they could have improved. If you love to learn by example, this is pure gold.
Plus you get my “Product Launch Swipe File” - this is the email copy from $7 million in launches that I’ve done, plus additional copy from some of our PLF Owners’ launches. You can use this copy as a starting point, so you’re not facing a blank page when you sit down to plan your launch.
There’s also additional training on how to go beyond just launches, and build your entire business with your launches (which I call the Business Launch Formula).
Then you get our PLF Portal and Community… where you can ask questions and get answers and support from my team and fellow community members.
There are also transcripts of all the training videos (perfect if you’re like me and you like to read more than watch videos).
Plus you get the audio files of all the training videos (if you would rather listen to the trainings instead of watching the videos - great while you’re driving or taking a walk).
You also get 12 months of live Coaching Calls with my in-house team of coaches.
Then there’s our amazing Facebook PLF Owners Alumni group - there’s pure gold in this group, and it’s where you can really tap into the community and interact with all our other PLF Owners (and I mean past and present… so you’re rubbing shoulders with the giants of the PLF world - people who have done six and seven-figure launches).
Plus you get these extra bonuses:
BONUS: my complete "Launching Your List" video training course - this shows you how to grow an email list of people hungry for what you offer.
BONUS: the full-blown “Product Creation Code” video training course that shows you how to create an online training program that people will pay you for.
BONUS: “Your Tech Stack Quick Start” - this is my team training you on picking out the technology for your launch, and getting it set up. If you’re just starting out and you’re intimidated by the “technology question”… we’ve got you taken care of.
BONUS: “Book Launch Campaigns” - if you're an author, this one is all about how to launch your book. My PLF Owners have launched hundreds of books… and most of the successful book launches are based on the strategies I cover in this bonus section.
BONUS: the “Sparta Launch” training on how to put together a low-effort, high-return, email-based Sparta Launch. This launch is all about selling very high-priced, small-group workshops or retreats. The best part is that Sparta launches are some of the simplest launches - they are generally done purely via email.
BONUS: The “Live Launch” training - a couple years ago, I did something I’d never tried before… a launch where all my PLCs were delivered LIVE. Let’s just say the results were amazing, so we did it again. In this special bonus, I broke down how we prepared to go live, and the results we generated from this launch model.
BONUS: the Operation Quick Start mini-module, which is perfect if you're just starting out - this training will show you what to do first to quickly get your business up and running fast.
BONUS: the Secrets of Leverage and Scale mini-module, which is all about moving from a 1-on-1 or unleveraged business... to creating true leverage and scale in your business (so you can make more money and impact without working more hours).
BONUS: the Launch Partnership mini-module, which teaches you the lucrative business of helping other people with their launches... either as a consultant, a launch manager, or even as a full business partner.
BONUS: "Winning Your Launch Through Gamification" - how to maximize your results by turning your launch and your product delivery into a game. This is one of the hottest trends in our PLF community, and the results have been shocking. People love it when you add some competition and fun into your process, and this bonus shows you how to tap into that and get massive results with minimal effort.